ZSTR combines traditional Romanian handmade motifs with tailored clothes, wooden jewelry and urban accessories. These creations present the tradition reinterpreted in a globalized world and bring in Romanian daily traditions that are on the verge of extinction, especially in the urban environment.
"I decided to explore the traditional motives because I feel that we are living in an increasingly industrialized and technological world and forget to lean on traditions and on manual work. ZSTR actually means traditional Romanian hand-made stitches, as many of my generation have done in school at manual work classes, then applied on urban clothing. ”, declares Diana Goanță as founder of ZSTR. One of the key values of the brand is the respect for the stitch technique used in traditional embroidery, a popular handmade technique specific in Romania.