Vasile Rotariu was born near the Ceahlau Mountains and from an early age he carved wood or repaired various things in his parents and grandparents household. After a few jobs in multinationals, he decided it was time to pursue his passion, so he started crafting leather bags and accessories. Atelier 437 km, the name of his business, is closely linked to its roots, because the distance from Ceahlău to Bucharest is 437 km. “I am fascinated and emotionally connected to Ceahlau. And the logo is inspired by the pleasure of going on the mountains and is a combination of several elements. I grew up there and every time I want a moment of peace and recharge I know where to go. Nature and people inspire me ", says Vasile Rotariu.